Introducing The RediRoot Team

The RediRoot team consists of a group of people that were brought together by a desire to bring something good into the world and a belief that RediRoot can help grow stronger healthier plants and trees.

As with many small teams, we have our specialties but we all work to support each other, please reach out in whatever way makes the most sense for you.

We have some fun things in store – let’s connect.

Tom Springer Jr.

Director of Product Development

Phone: 503.830.9160
Email: tom@rediroot.com
Available: Monday – Friday

Katie Moller

Controller

Phone: 503.969.2406
Email: katie@rediroot.com
Available: Monday, Wednesday, Friday

Sara Hogarth

Assistant Director of Operations

Phone: 971.386.8362
Email: sara@rediroot.com
Available: Monday – Friday

Jeni Lee

Assistant Director of Marketing

Phone: 971.386.8323
Email: jeni@rediroot.com
Available: Monday – Friday

Chris Murphey

Nursery Cultivation Specialist

Phone: 770.542.7229
Email: chris@rediroot.com
Available: Monday – Friday

Tom Springer Jr.

Tom Springer Jr. is the founder of NurserySource, the company that developed RediRoot. In 2007, Tom asked a potential client what NurserySource could make for them. The resulting conversation made it apparent that growers needed access to an effective and affordable air-pruning container and RediRoot was created. Today RediRoot has become a recognized brand allowing Tom to focus on the development of new and custom products that continue to provide solutions for growers. In addition to his focus on product development, Tom plays an integral role in supporting the entire RediRoot team.

With a Bachelor's degree in Literature and a Master's degree in Government History, he brings a unique perspective to the agriculture industry allowing him to provide insights that contribute to the growth and success of both RediRoot and NurserySource.

Tom spends the majority of his time off work with his family. He also enjoys reading, writing, spending time in nature, and self-reflection. Feel free to reach out to Tom if you have any questions about distribution, product development, or supply chain management. The best way to connect with Tom is definitely via phone or text message.

Where Tom Sees RediRoot In 5 Years:

In five years Tom sees RediRoot as an international advisor for root health and product development. He specifically is working to make sure RediRoot has a track record of providing value to those we work with and the world at large.

Katie Moller

Introducing, Katie Moller our RediRoot Controller. Katie has a degree in Business Management (Accounting Focus) and has worked in accounting for over twenty years, part of that time for her family’s nursery which has provided her with a personal understanding of agricultural operations. Katie enjoys working with the RediRoot team because it allows her to work on a variety of tasks and to stay connected to agriculture while supporting a product that makes a real difference for growers. You might speak to Katie directly if you have questions regarding billing or order fulfillment timelines. However, if you do not have that pleasure, you will certainly benefit from her expertise with inventory management, account management and a variety of other areas she supports on a regular basis.

When Katie isn’t working she enjoys spending time with her family, participating in a variety of outdoor activities such as gardening, camping, kayaking and more. If she wasn’t busy enough she is currently living through a home remodel and while she loves the design process and making it her own, she admits it is not always convenient to live in a construction zone. Should you need to connect with Katie, email is the best way to reach her, she values communication and will always respond as soon as she is able, often the same day.

Where Katie Sees RediRoot In 5 Years:

In five years Katie sees RediRoot with a solidly established product line with increasing sales and influence in the agricultural industry.

Sara Hogarth

If you have ever contacted RediRoot there is a good chance you have already spoken with Sara, our Assistant Director of Operations. Sara joined our team when she moved to Oregon from Massachusetts after completing her Agricultural Business degree in New York. Sara has experience working in greenhouses and fisheries in addition to holding a position as the assistant to the owner of a jewelry company where she was able to gain valuable experience with shipping, operations, and customer experience. Sara understands that time can be limited when your schedule is determined by plants and nature so she focuses on providing timely responses for customers when they have questions especially when it comes to our ordering and logistics processes.

A bit of a geek at heart Sara loves to help find solutions for growers and has a special interest in sustainable growing methods, integrated pest management and biological security. In her free time, you can often find her exploring the Oregon coastline, playing video games, or making jewelry. She also loves taking pictures for her Instagram page where you can follow along with her on her (mostly) west coast adventures. You can connect with Sara easily through either phone or email where she is always willing to answer questions or refer you to the person who can best support you.

Where Sara Sees RediRoot In 5 Years:

In 5 years Sara sees RediRoot with a variety of expanded products that reflect our desire to improve root health across all horticultural industries and for home gardeners.

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Jeni Lee

Jeni is RediRoot’s Assistant Director of Marketing. She works with customers, distributors, and media to create content, stay connected to the marketplace, and cultivate relationships. In addition, Jeni also leads brand and marketing strategy for RediRoot and NurserySource. An education in design management and experience in a variety of service focused industries assist Jeni in her desire to make products such as RediRoot more accessible and usable to the people that can benefit from them. Jeni Lee has a keen eye for digital media and a lifetime of interpersonal communication skills that she draws upon for inspiration. With a unique balance of imagination and logic, Jeni Lee incorporates creativity, strategy, and intuition into everything she does. “Solutions are created,” she says, “not found.” Reach out to Jeni if you have any questions about content and media or if you cannot find a product you are looking for.

Jeni spends most of her time off thinking about the same things she thinks about at work- but when she really gets away she enjoys spending time on the river in a kayak, at the ocean watching waves, or in the forest on some sort of planned or unplanned trek. She takes photographs of everything along the way. Jeni also has dogs and kids and a house she calls “The House On Fish Hill” where she tests RediRoot as a product for home gardeners, along with her partner; Thomas. Jeni especially loves filling the house with plants and finding other ways to bring the nature she enjoys into her home. Jeni is active on Instagram and LinkedIn, she can also be easily reached by phone or text.

Where Jeni Sees RediRoot in 5 Years:

In 5 years Jeni sees RediRoot as a product that is widely recognized both nationally and internationally. RediRoot will have a variety of partnerships that help us to support and provide value to cultivators through communication, experience, data, and research.

Chris Murphey

Chris Murphey is RediRoot’s Commercial Nursery Specialist. With over 30 years experience in the Nursery Industry Chris has had the opportunity to work in a variety of positions including; greenhouse production, operations management for field nurseries, and even owner/operator of his own landscape and nursery business. Chris believes in putting people first- building relationships with customers and solving problems that they are facing from day to day. He focuses on helping customers improve their bottom line and overcome difficulties ranging from labor to improving sales or plant quality. Reach out to Chris if you want answers that are based in industry and personal experience, or if you have feedback or questions about RediRoot and how to best utilize it as one of your tools for success.

Chris is a true nurseryman in the sense that two of his three favorite things are trees and leaves in the fall, the other is family- especially grandchildren. You can find Chris on LinkedIn if you'd like to learn more about his education and work experience however if you need to connect with him directly he is easiest to reach by phone, email, or text.

Where Chris Sees RediRoot In 5 years:

In 5 years Chris expects to see RediRoot with an expanded variety of product offerings and features leading the way for RediRoot to become the premier air root pruning container on the market (if not the only one).