Privacy Policy

At RediRoot, we help growers build stronger root systems and healthier plants. You trust us with your information when you request a quote, order samples, buy products, or join our email list. We take that trust seriously, and we keep this policy plain and clear.

This Privacy Policy explains what information we collect through rediroot.com and our related services, how we use it, and the choices you have. RediRoot is a NurserySource company located at 707 Mt View Industrial Dr, Morrison, TN 37357. In this policy, “RediRoot,” “we,” “us,” and “our” refer to RediRoot and NurserySource.

By using our website or services, you agree to this policy. If you do not agree, please do not use the site.

Information We Collect

Information you give us. When you request a quote or sample, place an order, sign up for emails, or contact us, we may collect:

• Name, company or nursery name, and job title
• Email address and phone number
• Shipping and billing addresses
• Order details, product interests, quantities, and notes you share with us
• Payment information (processed securely by our payment providers; we do not store full card numbers)
• Messages you send us by email, phone, forms, or social media

Information collected automatically. When you visit rediroot.com, we and our service providers may collect:

• IP address, browser type, device type, and operating system
• Pages viewed, links clicked, referring website, and time on site
• General location (city or region) based on IP address
• Information from cookies, pixels, and similar technologies (see “Cookies, Analytics, and Email” below)

Information from others. We may receive business contact information from trade shows, industry directories, distributors, referrals, and public sources.

How We Use Your Information

We use your information to serve you well and run our business, including to:

• Prepare quotes, ship samples, and process and deliver orders
• Answer questions and provide growing and product support
• Send order confirmations, shipping updates, and account notices
• Send newsletters, product news, and offers if you have opted in or are a business customer (you can unsubscribe anytime)
• Understand how visitors use our site so we can improve it
• Prevent fraud and protect the security of our site and customers
• Meet legal, tax, and accounting requirements

We do not sell your personal information.

How We Share Information

We share information only as needed to run our business and serve you:

• Service providers that work on our behalf, such as our e-commerce platform (Shopify), payment processors, CRM (Copper), email marketing (Mailchimp), form and productivity tools (Google Workspace), automation tools (Zapier), website hosting, and analytics. They may use your information only to provide services to us.
• Shipping carriers and freight partners (such as FedEx, UPS, and LTL carriers) to deliver your orders and samples.
• Our affiliated companies under NurserySource, for the purposes described in this policy.
• Legal and safety reasons, when required by law, subpoena, or court order, or to protect the rights, property, or safety of RediRoot, our customers, or others.
• Business transfers, if RediRoot is involved in a merger, acquisition, or sale of assets.

We may share aggregated or de-identified information that cannot reasonably identify you.

Cookies, Analytics, and Email

Cookies. We use cookies and similar tools to keep our site working (like your shopping cart), remember your preferences, and understand how visitors use the site. You can block or delete cookies in your browser settings, but some features may not work.

Analytics and advertising. We may use tools such as Google Analytics and advertising pixels (for example, from Google or Meta) to measure site traffic and show relevant RediRoot ads on other sites. You can learn about Google’s practices at policies.google.com/technologies/partner-sites and opt out with the Google Analytics opt-out add-on. You can also opt out of interest-based ads at optout.aboutads.info.

Do Not Track. Our site does not currently respond to browser “Do Not Track” signals. Where required by law, we honor Global Privacy Control (GPC) signals as an opt-out request.

Email. Every marketing email includes an unsubscribe link. Our email provider may track opens and clicks so we can send more useful content. If you unsubscribe, we will still send messages about orders or quotes you request.

Your Choices and Rights

You can always:

• Unsubscribe from marketing emails using the link in any email
• Ask us to update or correct your contact information
• Ask us to stop contacting you by phone or email

State privacy rights. Depending on where you live (for example, California, Virginia, Colorado, Texas, Tennessee, and other states with privacy laws), you may have the right to:

• Know what personal information we have about you and get a copy
• Correct inaccurate information
• Delete your personal information, subject to legal exceptions (such as records we must keep for tax purposes)
• Opt out of targeted advertising and any “sale” or “sharing” of personal information
• Appeal our decision if we deny your request

To make a request, email us at info@rediroot.com or call 800.654.2116. We will verify your identity before acting on your request and respond within the time the law requires. You may use an authorized agent where the law allows. We will not discriminate against you for exercising your rights.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. Payments are processed by PCI-compliant providers. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

Data Retention

We keep your information as long as needed to serve you, maintain our customer relationship, and meet legal, tax, and accounting obligations. When it is no longer needed, we delete or de-identify it.

Children’s Privacy

Our website and products are intended for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.

Links to Other Sites

Our site may link to other websites, such as social media pages or distributor sites. We are not responsible for their privacy practices. Please review their policies.

Changes to This Policy

We may update this policy from time to time. When we do, we will change the effective date at the top. Significant changes will be posted clearly on our website.

Contact Us

Questions about this policy or your information? We’re here to help.

RediRoot
707 Mt View Industrial Dr
Morrison, TN 37357
Email: info@rediroot.com
Phone: 800.654.2116